Something is clear– social media is redefining how the art world works. In the past year, over 80 percent of all Generation Y art buyers purchased art online, with nearly half of online purchasers using Instagram for art-related purposes, exposed Gotham Publication. So, how exactly is social networks weaving its way through the art world? From making sales easier to avoiding galleries, social networking websites are making a big statement.
This power is available in the type of Facebook and Instagram, and we do not think it’ll be changing anytime soon. Curbing standard methods of communication, social networks allows you to speak to your followers about who you are and what you are making. Somebody can inquire about a piece, and in an instant, it’s offered.
Take this example from VICE: Emerging artists bp laval and Genieve Figgis were publishing their art on Instagram when Richard Prince took notice and went on to assist them launch their careers, land exhibits, and more. Still not convinced? One minute artist Dan Lam was teaching at a neighborhood college, and the next minute she was sending out a piece to Miley Cyrus and being featured at Art Basel.
Facts About Social Media
Guess what? The social media boom suggests artists no longer have to rely solely on galleries and the art world elite to validate their success. Rather, the masses following your social media accounts are evidence enough. And, a large online existence means your name is being buzzed about, damaging the need for galleries to get the word out about you.
Sidestepping galleries and dealers by using social networks posts likewise suggests that you don’t lose any money on galleries taking commissions. Instead, you can use Instagram or your Artwork Archive Public Profile Page as your gallery and gather the total on your art sales. Gone are the days when artists were needed to hobnob with critics and collectors and make their way into programs prior to having the ability to offer a single piece.
He says that Instagram connections are terrific for artists who do not wish to play the “expensive video game the art world requires– more to New York, [and] glad-hand at a million openings”. What’s more, he believes artists can be themselves on this platform while reaching a huge audience. While you still require to get out and talk to potential purchasers, you can do so knowing that it is only one aspect of art world, not the entirety of it.
With excited Twitter and facebook audiences ready, an artist has the ability to share a link to his or her Kickstarter page and immediately receive donations from passionate fans and complete strangers alike. Social media gives fundraising a whole new meaning and lets you spread the word like wildfire. Not all social networks effects are beneficial. A screenshot of your work could be passed around many times that your name (and credit for the work) gets lost in the shuffle. But don’t let this discourage you from all the benefits the social media world has to use! If this is a huge concern of yours, include a watermark to your photos with text-adding apps like Quick or a complimentary style website like Canva.