One thing is clear, social media is redefining how the art world works. In the previous year, over 80 percent of all Generation Y art purchasers purchased art online, with nearly half of online purchasers using Instagram for art-related purposes, exposed Gotham Publication. So, how exactly is social media weaving its way through the art world? From making sales easier to sidestepping galleries, social networking sites are making a huge statement.
This power is available in the type of Facebook and Instagram, and we don’t think it’ll be altering anytime soon. Curbing traditional ways of communication, social media allows you speak with your fans about who you are and what you are making. Someone can ask about a piece, and in an instant, it’s sold.
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Take this example from VICE: Emerging artists bp laval and Genieve Figgis were publishing their art on Instagram when Richard Prince took notice and went on to assist them introduce their professions, land exhibits, and more. Still not encouraged? One minute artist Dan Lam was teaching at a community college, and the next minute she was sending a piece to Miley Cyrus and being featured at Art Basel.
Think what? The social networks boom implies artists no longer need to rely entirely on galleries and the art world elite to validate their success. Instead, the masses following your social media accounts are evidence enough. And, a large online presence indicates your name is being buzzed about, undercutting the need for galleries to spread the word about you.
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Avoiding galleries and dealers by utilizing social media posts also indicates that you don’t lose any cash on galleries taking commissions. Rather, you can utilize Instagram or your Art Work Archive Public Profile Page as your gallery and gather the complete amount on your art sales. Gone are the days when artists were required to hobnob with critics and collectors and make their way into programs prior to having the ability to offer a single piece.
He states that Instagram connections are fantastic for artists who don’t want to play the “expensive game the art world requiresmore to New York, [and] glad-hand at a million openings”. What’s more, he thinks artists can be themselves on this platform while reaching a substantial audience. While you still require to get out and talk with possible buyers, you can do so understanding that it is just one element of art world, not the whole of it.
With eager Facebook and Twitter audiences ready, an artist is able to share a link to his or her Kickstarter page and instantly get contributions from passionate fans and strangers alike. Social network offers fundraising an entire new significance and lets you get the word out like wildfire. Not all social media impacts are beneficial.
A screenshot of your work could be circulated numerous times that your name (and credit for the work) gets lost in the shuffle. However don’t let this hinder you from all the advantages the social networks world has to provide! If this is a huge concern of yours, include a watermark to your pictures with text-adding apps like Quick or a totally free style site like Canva.